Train Body and Mind

  Marketing a small hotel is a difficult task; after all, you’re up against major chain hotels with national and worldwide brand awareness, not to mention big-budget professional marketing teams. However, small boutique hotels have a distinct advantage over larger chains that larger chains just cannot match — they are one-of-a-kind. To thrive, small hotel marketing must focus on their […]

Little Christmas is almost as much a “mythology class” for businesses as sauna, Karelian pies, or sea weather are for Finns in general. It contains something that was originally Finnish and is difficult to define. The festive season of Little Christmas began with Advent and fasting. Needless to say, devotional moments of faith and fasting have already been taking place […]

A substantial number of the world’s hidden treasures are making their national debut at a time when the meeting industry is thriving. Taking a recurrent gathering to a different place than the regular venue is an exceptional way to resurrect it. While the surrounding urban towns may not immediately spring to mind, they are gradually making their way into the […]

When planning lunch options for your meeting guests, it is best to consider foods that are easier to consume, as well as those that will not mess up their hands and make them feel full and unwilling to work after a business lunch meeting – make sure you impress your guests by providing an impressive and mind-blowing menu with a […]

      Luxury hotels, more than ever before, must be able to develop and implement powerful and unique marketing strategies.  There has never been a better moment to plan your next marketing activities and concentrate on how you can differentiate your brand, provide unique experiences, and ultimately generate more direct bookings.   ♥ Emotion of value  The hotel sector is very emotional; it tries to give comfort, enjoyment, delight, and happiness.  It is important that your resort marketing and promotion be aware of this and aim to generate a good emotional response as the cornerstone of all marketing activities.  Today’s customer is bombarded with more advertising messages than at any other time in history, and far too many of them are one-dimensional pitches.   ♥ Make a distinction from your competitors  To differentiate yourself from the competitors as a luxury hotel, you must provide something distinctive and completely different.  Similarly , your luxury hotel marketing plan must be one-of-a-kind.  High-quality customer service, like everything else in the hotel sector, must be at the heart of all you do.  ⇒ Take a close look at M.I.C.E Maker      ♥ Personalization is an investment    Delivering personalized, individual marketing messaging is one of the finest methods to differentiate yourself from competitors.  One fantastic approach to tailor your marketing to each client category is to use various graphics for different categories and experiences that travelers desire.  This is especially crucial for resorts and luxury hotels that cater to a wide range of clientele, such as international visitors, honeymoon couples and  families.        ♥ Focus on adding value, not cutting prices    If you routinely provide large discounts as a luxury hotel, you risk undermining impressions of your brand.  This is definitely tough to avoid during a recession or economic crisis,  but there are always innovative methods to provide value other than high discounts. Dining credits, complimentary gifts, suite upgrades, late check-outs, additional concierge services, and other benefits may be given to attract guests looking for excellent customer service—and a hotel that values its own property.     […]